Lajkonik brand identity
'Lajkonik' is my personal project where I decided to create a brand identity for the imaginary candy factory. I wanted my factory to be in Krakow (Poland). The logo represents Lajkonik (a bearded man resembling a Tatar) who is one of the most recognised symbols of Krakow.  I wanted my logo to be simple and child-friendly but at the same time I wanted it to remind us of Krakow and its history.