Take a chill pill - proposal for the YCN / Art Fund brief
Museums and galleries are places that can help you switch off, relax, find inspiration and fresh perspectives on yourself and the world around you. Art Pass is like the ‘chill pill’. When you get it, you can calm your mind and clear your thoughts in the museums for free. Alongside the posters, I created a social media campaign where people could share their photographs from the museums, that would fit the concept, using #takeachillpill.